Ever since a little girl, Alexandra Itouna, drawing her inspiration from treasures and princesses, started making her first pieces with her hands using modeling clay, wires and beads.
Fast forward she creates unique sophisticated jewels, that aim to become precious work of art for real life princesses. Modern, romantic and organic aesthetics blend perfectly together. They all have a story behind them and are most of them one of a kind. Besides the drawing, she still does some of her designs with her own hand, using wax, giving them this way a more three dimensional curving effect.
After finishing the German School of Athens, she decided to turn her continuous love and passion for jewelry and gemstones into a profession, studying at the Gemological Institute of America (GIA) in California, Gemology and Fine Jewelry Design.
Following her studies, she gained in London her first working experiences at the famous brands in Bond Street, Cartier, Bulgari, Chaumet and Asprey ’s.
In 1998, she began to design under her own name founding her boutique firm and shop in the fine shopping area Kolonaki in Athens, that still remains her entrepreneurial base.
Half Greek, half Austrian, her jewelry reflects the combination of these two cultural personalities. Born in Greece she gets inspired and influenced by the sun, the beaches, the Greek nature and history. From her Austrian side she gets inspired from the architecture, the music and the opera.
Her designs are distinguished by their elegant flowing forms, the impressive gems with their unusual settings and chromatic fullness. She collects on her trips the most extraordinary gemstones, that spontaneously spark her creative soul into visualizing her next creation.
The concept behind Itouna’ s label is the balanced fusion of outstanding creativity, fine craftsmanship and timeless elegance .Every piece is full of light and attention to every detail, most often unrepeatable, making the woman wearing it more glamorous and special.
With a bespoke service, Alexandra Itouna offers this ultimate luxury for her clients most demanding wishes to become real.
Welcome to our fairy tale gem world!